Project Overview
Avariee is a premier luxury property management and short-term rental agency based in Dubai. The client required a digital presence that mirrored the elegance of their physical properties—sophisticated, trustworthy, and high-performing. The goal was to build a platform that serves two distinct user groups: property owners seeking management services and guests looking for high-end vacation rentals.
2. The Challenge
The client faced significant hurdles with their previous infrastructure, specifically regarding communication reliability and user experience:
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Email Deliverability Issues: Critical transactional emails (booking confirmations, owner updates) were landing in spam or failing to send, damaging trust with high-net-worth clients.
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Mobile Fragmentation: The previous design did not translate well to mobile devices, resulting in lost booking opportunities from travelers browsing on phones.
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Brand Consistency: They needed a visual identity that immediately conveyed “luxury” without compromising on page load speed or functionality.
3. The Solution & Technical Highlights
📧 Enterprise-Grade SMTP & Microsoft 365 Integration
To solve the communication crisis, I engineered a robust email delivery architecture.
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Microsoft Business Email Setup: Migrated and configured the client’s infrastructure to Microsoft 365 Business.
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SMTP Configuration: Implemented a custom SMTP relay to bypass standard PHP mail limitations. This ensured that all system-generated emails (invoices, booking alerts, password resets) achieved a near-100% deliverability rate directly to the primary inbox, avoiding spam filters entirely.
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DNS Authentication: Configured SPF, DKIM, and DMARC records to secure the domain reputation and prevent spoofing.
📱 Fully Responsive “Mobile-First” Architecture
Recognizing that travel planning often happens on the go, I prioritized a responsive framework.
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Cross-Device Compatibility: The site adapts fluidly to all screen sizes—from large desktop 4K monitors to tablets and smartphones.
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Touch-Optimized UI: Buttons, navigation menus, and booking calendars were specifically styled for touch interaction, ensuring a frustration-free experience for mobile users.
4. Key Feature List
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Dynamic Property Listing Engine: A robust system to showcase properties with high-resolution imagery, categorized by lifestyle (e.g., “Waterfront Residences”).
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Direct Booking Integration: Seamless inquiry and booking forms connected to the backend CRM.
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Owner & Guest Portals: Secure areas for distinct user types to manage listings or view reservation details.
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WhatsApp/Live Chat Integration: Floating communication widget for instant guest support.
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Speed Optimization: Implemented caching and image compression to ensure heavy visual assets load instantly.
5. The Result
The launched platform successfully positioned Avariee as a market leader in Dubai. The new SMTP setup eliminated missed booking notifications, and the responsive design led to a tangible increase in mobile inquiries.